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Last month we featured a 3-month old listing that was
sold in 30 days after staging. Well, when Gunilla Heldt at Century 21
New Millennium got the listing of a withdrawn vacant single family
home in Sterling, VA, it had been on the market for 8 months.
Gunilla had already seen a house that was staged by
Trish Kim at Staged Interior and she called to have her new listing
staged. Gunilla's aggressive and savvy pricing and
publicity coupled with our staging expertise resulted in another home sold
in less than a month after staging. Even though the house was
vacant, the sellers left a lot of furniture pieces and we were able to use
some of them to minimize accessory rental fees.
The staging was surely a great return on the investment
and we appreciated the opportunity of working together with Gunilla
and the sellers to have the old listing sold. We at Staged Interior
encourage you contact us and have your OLD listings staged and have
an edge in the current real estate
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When you get ready to place your home on the market for
sale it becomes a product. Similar to a product on the shelf at your local
store, the product has features and benefits as well as pluses and
minuses, and competition. To compete with the competition in the
marketplace you must be priced right and look better than the other
products. Your home is no different, it is one of many homes for sale and
you must present it, to the buyers, in the best possible light.
Staging is the process of preparing any home for
sale, regardless of price or location. Using a proven,
professional set of guidelines your house is reviewed for compliance with
preset standards, and any necessary modifications are made. Once your
house meets these criteria, a Staged Home Certificate will be issued and
your home will be registered as a Staged Home. This entitles your home to
a special marketing program developed to promote those homes which have
been designated as Staged Homes.
This unique system has proven to help sell homes faster
and/or for more money. Real estate agents will have great confidence in
showing your home to potential buyers because they know it is Staged and
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If you missed the Agents Corner that was featured in our previous newsletters, you can find it here. We are looking forward to working with you so that your staged homes can be featured in our subsequent newsletters. Until next time have a great fall season! Member of:
Sincerely,
Trish Kim
Accredited Staging Professional Master (ASPM™)
email: info@stagedinterior.com phone: 703-298-0201
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