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April Newsletter
April 2007 - Issue 8 < >
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Trish Kim and her team at Staged Interior have been going at full steam preparing clients’ houses for sale and this month’s success stories are phenomenal. In addition to the featured staged home stories, as Realtors, Stagers and homeowners scurry around with spring time home sales activities, we feel that it is important for us to remind you about the safety tips that are featured in the following article. By the way, we are never too busy to stage your house or listing for sale.

The featured miracle story this month is an occupied single family home in Fairfax City that we staged in March (MRIS #FC6328631) and which was sold with 4 offers within one week. We teamed up with an Associate Broker, Robyn Burdett at RE/MAX Allegiance, who has been utilizing our customized Gift Certificate Program for her clients as a value-added service. The sellers, Don & Sandy, were great troupers implementing ALL of Trish’s recommendations to prepare their house for sale and following the “Showing a Staged Home” instructions that were featured in last month’s newsletter. They speak of Trish’s service:

"Trish Kim and Young are superb at creating an environment to make a home appeal to potential buyers. They used our furniture, artwork, and knick knacks to create a coherent and attractive presentation. The first weekend our house went on the market, we received several statements of serious interest in the house which resulted in three firm offers, and a contract! We highly recommend using the services of Staged Interior."

It is hard to control the butterflies in your tummy when you, as a seller, contract to purchase your next house without a home sales contingency and wonder when your house is going to sell so that you can move on. That is when Kristen Roberts at Long and Foster Real Estate contacted Trish Kim to have her clients’ house staged for sale. The sellers, Rob and Shameen, were awesome in de-cluttering, installing new hardwood floors and painting according to Trish’s color recommendations. The result? The home was sold in 3 weeks! The sellers have moved on to their new home enjoying the butterflies flying in formation in their garden. Kristen says:

"I want to thank you for doing such a great job staging the Rider's home. Their house went under contract in less than 21days (I'm sure it would have sold sooner but we had a couple of bad snowstorms). It is the only home that has gone under contract in the last 3 months while other homes in that neighborhood are languishing on the market. We believe staging made all the difference."

Car Safety

Always have your keys with you. Park in a well lit area. Don't get blocked in. Beware of dead-end streets. Keep your car in good running condition

You spend a lot of time in your car. This, in itself, exposes you to a greater likelihood of running out of gas, a mechanical failure or an accident. Make sure you have a fully-charged cell phone, tools, blankets, flares, first aid kit and warm clothes in the trunk of your car.

For driving safety, purchase a hands-free phone kit for your car.

As you park your car, take in your surroundings and ask yourself: In an emergency, am I going to be able to run to my car and drive away? You won't be able to if you are blocked in. It is always smart to park on the street whenever possible. Consider a keyless entry system for your next car. Make sure all doors are locked when you are driving. Secure valuables out of sight.

Keep A Cell Phone At Your Side

Program your emergency numbers into speed dial. These numbers should include 911, emergency road service, your office, your buddy and your family numbers.

Keep your cell phone fully charged.

Carry your cell phone with you at all times, clip it on and make it part of your apparel. If you keep your cell phone in a purse or briefcase, it may not be available when you need it most.

If you have an emergency situation and call 911, stay on the line and do not hang up.

Visualize emergency situations. Rehearse in your own mind how you would react to a mugging or physical attack. Know when you will fight back, when you will run and when you will have an opportunity to call 911 for assistance.

Your phone can be your best friend in a bad situation.

Danger Is Not Always Easy To Identify

These are signals that something isn't right:
  • Any uneasy gut feelings
  • Hesitation
  • Unexplained fear
  • Apprehension
Joan Malone knows by firsthand experience that intuition can be a valuable tool for survival. She had told her husband that a particular customer had made her uncomfortable, but she agreed to show the man more homes despite gut feelings. Other indicators talked her out of listening to her unexplained fear - she had met with the well-dressed man twice before, the first time he told her he was an attorney who was dissolving a partnership and would have all-cash funds in a few days; once with his family members present.

On the day of the attack in March 1997, she showed the man 5 homes. Returning to a home they had previously viewed, he suddenly attacked her, stabbing her twice in the chest and once in the neck. He then left her for dead. Barely conscious, she managed to get to a phone and dial 911.

Although close to death a number of times because of serious injuries, Joan survived and now champions real estate safety. "The nature of our business puts us in a very vulnerable situation," Malone told Blanche Evans in Realty Times, "The one thing I could say to people is if you have a bad feeling, don't second guess what it's telling you. Listen to your gut feeling and protect yourself."

Safety experts agree that it is best to assume that your instincts are right and to take the necessary precautions. Do not be so anxious for a sale that you ignore your own intuition in the heat of the moment. Use these same instincts before you give out your phone number or address, and especially before getting in the car with a new client.

Trust your instincts!

Dress For Safety
  • Don't wear expensive jewelry
  • Always wear your cell phone
  • Dress for the weather
  • Only carry the cash or credit cards you need.
Your image is important, so dress professionally. However, dress for safety as well.

Expensive jewelry can make you a target. We recommend that you save the flashy jewelry for formal occasions. Criminals will scout real estate representatives and homes for jewelry and items that are easy to sell. Thieves often work in teams. So don't flash the cash or wear diamonds when you are in the office or on the road.

Always wear your cell phone. Get a holster or keep it in your hand at all times. Your greatest source of help is your cell phone. If you keep your phone in your purse or briefcase - you could be separated from it when you need it the most. If you are in immediate danger, run for safety first and when you have the opportunity, call 911.

Dress for the weather. Your mom used to tell you this for good reason. If your car breaks down or you need to escape a dangerous situation on foot, you could find yourself exposed to the weather for an extended period of time. In the winter, bring a coat with you and keep a blanket in the trunk of your car. Wear shoes you can run in.

Have A Distress Code

Have a prearranged distress signal:
"I'm at the Jones house and I need the red file right away."

You may be in a situation where you think you might need help; you can use the phone, but the person you are with can overhear the conversation and you do not want to alarm him/her. This is where a prearranged distress code can help.

For example, you are in your car with a client that is beginning to make you nervous - for one reason or another, you feel uneasy about the person. You do not want to be in an empty house with him/her. Call the office and tell someone where you are going and you can ask him/her to pull out the RED FILE. In this case, RED FILE is the prearranged distress code to have someone meet you at the site so you will not be alone. You can make up your own distress code, i.e. DOG FOOD (when you don't have a dog) or I'm going to MAYDAY Lane (and there is no Mayday Lane).

The distress code should be used if you are uneasy, but do not feel you are in danger. If you are in immediate danger - stop the car and leave the area, or jump out of the car at the next stop. Do not hesitate to call 911.

Authorities agree that most rapists and thieves are looking for easy targets. Be assertive and leave a dangerous situation early, but have a distress code for times you feel uneasy.

Share and practice your distress code with:
Your Office - Colleagues - Family & Friends

Personal Marketing
  • Your marketing materials should be polished and professional.
  • Limit the amount of personal information you share.
  • Use your cell number, not your home phone.
  • Use your office address rather than your home address.
Giving out too much of the wrong information can make you a target. Concentrate on your professional proficiency rather than personal information in newspapers, resumes and business cards.

Be careful how much personal information you give verbally as well. "Getting to know your client" does not need to include personal information about your children, where you live and who you live with. Be guarded with your personal information.

Dress for safety. Look professional, but wear clothes that are comfortable and shoes you can run in.

Avoid glamour shots, your personal safety is too important.

We have seen cases of criminals actually circling photographs of their would-be victims in newspaper advertisements. These victims were targeted because of their appearance in the photograph.

Be A Buddy - Find A Buddy

Know in advance who you are going to call when: your instincts tell you to get help, you're just a little nervous or when you need help at an open house.

Claudia Perry-Vance, a 23-year veteran in the business, was the best of buddies for a co-worker in Columbus, Ohio. Her buddy was a 26-year-old female agent who fell victim to a man who called himself Jack Martin and said he was a nuclear physicist from Tennessee. He was, in fact, Thomas H. Chappell, a local commercial cleaning service operator and a convicted rapist.

The salesperson met with Chappell several times at her office but didn't ask for identification. He told her that he wanted a high-end residential property and would pay cash for it. After developing a casual rapport with the salesperson, Chappell called her to come take a look at a property.

Just before she left her office, she asked her buddy, Claudia, to come along. "The only reason I went with her was that she felt a little nervous" Perry-Vance was quoted in a Realtor Magazine article.

Chappell met both women at the house. During the tour, Chappell was able to separate them and attacked the younger with a stun gun. She didn't lose consciousness and struggled with her attacker.

"She let out the most horrible scream I've ever heard, "says Perry-Vance, who was in another room when the attack occurred. The scream sent Chappell running to his van, but the agents got his license number and called police.

When he was caught, police found an MLS book in the van with the young salesperson's photo circled in ink.

* This article was printed from StagedHomes.com with permission

Member of:

  • Northern Virginia Association of Realtors
  • Dulles Area Association of Realtors
  • International Association of Home Staging professionals
  • Staged Homes

Sincerely,

Trish Kim
Accredited Staging Professional Master (ASPM™)

phone: 703-298-0201

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Staged Interior | Pendleton & Young, Inc. | Centreville | VA | 20121