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October Newsletter
October 2006 - Issue 2 < >
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As we move into the fall season, we at Staged Interior trust that you too are expecting an abundant harvest from the seeds you have planted in the real estate field. We are certainly busier than ever as more and more Realtors call upon us to give them the edge in the market that they need. We are looking forward to working with each of you as a team to get your listings sold.

Image of master bedroom after staging
We are featuring two of the houses that we staged in September. Each of these homes had been on the market for some time without being staged. We are excited about working with the homeowners and agents on these projects.

One is a townhouse in Arlington, which was custom painted with Staged Interior's designer colors, and the other a single family home in Fairfax on almost an acre of land that has been totally remodeled with beautiful additions. We want to encourage you to preview these two uniquely different vacant properties with your clients to see the quality and level of excellence that we strive to achieve at Staged Interior.


Image of dining room after staging
Well, Jim Sabatino at Champion Real Estate Inc. did. Jim’s vacant listing in Clifton, VA had been on the market for more than 4 months when he called Trish Kim at Staged Interior.

To stage this 1,681 finished- sq ft home, Dining Room and Living Room furniture pieces were rented from Cort Furniture with Staged Interior’s accessories. For the upper bedroom level, only the bathrooms were staged. Jim footed the bill for staging his client’s property and his proactive value-added service proved to be a winning move – the house went under contract 30 days after staging.

StagedHomes.com logo
There are three elements to Staging®, according to Concord resident Barb Schwarz, who has trademarked Stage®, Staging® and Staged® for her company, StagedHomes.com.

CLEAN: Everything must be spotless, including floors, walls, drapes and windows.

CLUTTER-FREE: Remove a lot of furniture and knickknacks. In some cases, a few new pieces of furniture can be brought in, but not too many because it can create a sterile look. ``America is cluttered to death,'' Schwarz says. ``The way you live in your home and the way we market and sell your home are two different things.''

COLOR: Paint the house and have carpets, countertops and cabinets in the latest styles and colors. If you don't have shutters, consider installing them. One of her favorite touches is placing cone- shaped shrubs around the door. Another trick is to bring some of the outdoors in by putting tree cuttings or dried flowers in vases.

Barb Schwarz - ASPM™, CASPT, CSP, RLS, ABR, AB
President of Stagedhomes.com - Creator Of the Home Staging Industry

If you missed the Agents Corner that was featured in our September newsletter, you can find it here. We are looking forward to working with you so that your staged homes can be featured in our subsequent newsletters. Until next time have a great fall season!

Member of:
       StagedHomes.com
       International Association of Home Staging professionals
       Northern Virginia Association of Realtors

Sincerely,

Trish Kim
Accredited Staging Professional Master (ASPM™)

phone: 703-298-0201

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Staged Interior | Pendleton & Young, Inc. | Centreville | VA | 20121