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It reminds me that we at Staged Interior, as an
ASP Master and ASP stagers, are doing the
same thing Walt Disney was doing in his theme
parks: creating a lifestyle that attracts
buyers to homes and motivates them to acquire
that lifestyle by purchasing the home that
provides it for them. The difference is that
the lifestyle we are creating is a reality,
not a fantasy - even though the process and
the outcome of staging seem truly magical.
Every home we stage has the potential to be
what we show in our staging projects.
Nothing is contrived or covered or
camouflaged. We are pointing out the best
features of every house we transform, and
that is the value and (I freely admit) fun of
the home staging profession.
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This beautiful home in Alexandria was a joy to stage. Its unique contemporary retro design made the project both challenging and fun. Owner/Realtor, Leslie Rodriguez was on board with her family, and we worked as a team to prepare the house for the staging day. We kept most of the original finishes in place, as part of the value of the house was due to the fact that it was an exact reproduction of a cutting-edge house plan from the 60s. From the floating fireplace to the spacious cantilevered porch and the large natural setting, the house had period charm that really set it apart from other homes in the neighborhood. Our whole team was thrilled with the staging results that truly emphasized the charm and attractive features of the house. As we expected, a contract was quickly ratified. In fourteen days there were two offers, and the deal was done! "We just went to settlement! Thanks so much for the wonderful staging! ...with 'multiple offers' the first week it went on the market, and 30+ people at the open house, many of whom saw it on the internet!" - Leslie Rodriguez |
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Our very first commercial staging project came in the form of a request from e-Venture Real Estate to stage their new offices in Reston. Their amazing success in their first year found them with a need for beautifying their reception and work spaces, and we were so pleased to be chosen as their staging professionals. Working with Broker, Beth Yesford and Roland Ford, the owners of e-Venture, was a pleasure and, as you can see in the following testimonial, the feeling was mutual. Because the unique offering of this firm is high-tech real estate, they wanted to counter that with warm, inviting surroundings and create a pleasant working environment where relationships could grow alongside the business. The pictures are further proof that Staged Interior accomplished this and more! "Beth and I want to thank you for your excellent staging of our business offices. The accessories, furniture and color are astounding. We have already received numerous compliments on your work. I am also grateful for your concern for our needs and attention to detail. We look forward to the opportunity to have your stage our future offices." - Roland FordPlease contact us to have your commercial space staged for sale, lease, or day-to-day business operations. |
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The proliferation of home staging shows like
HGTV's "The Stagers" and "Design to Sell"
has brought great exposure to the professional
home staging industry. Along with that fame,
also came myths. Here are some of the myths
and the truths to bust them.
Myth 1: Staging is Decorating... Fact: Staging is NOT Decorating or Design! Decorating or Design is personalizing and Staging is De-Personalizing and preparing a house for the un- known Buyer. That is why it's KEY that you hire someone with training specifically on how to prepare a house for sale. The Accredited Staging Professional DesignationTM (ASPTM) is the ONLY nationally recognized professional designation for Home Staging. Make sure to hire someone with this professional designation when selecting a qualified Home Stager. TIP: When the focus of the Staging becomes about things and not your house, then you are working with a decorator and not a trained Stager. An ASP Stager can use existing items in a house and their creativity to properly Stage a house for sale. Myth 2: Staging Costs Too Much... Fact: Staging is an INVESTMENT in getting a house sold and the investment in Staging is always less than a price reduction. An ASPTM Stager has been trained to work with a Sellers' budget and time frame to properly Stage a house. We like to ask our clients, "Can you afford NOT to Stage?" When compared with the other costs associated with the sale or purchase of a home, Staging is very reasonable. In most markets, a Staging report detailing what needs to be done to Stage the house for sale is less than the appraisal or Home Inspection reports. Myth 3: All I Need Are Lights, Flowers & Music... Fact: Lights, Flowers and Music are great for Showing a house, but that is not Staging. Staging requires an objective and professional assessment of a house's strengths and challenge areas, and solutions to help Buyers fall in love with what they see. This requires more than just flowers and music to achieve - it requires an Action Plan! Your ASP can help you and your clients with a Success Plan for getting their house STAGED and SOLD! Myth 4: I Can Just Watch One of Those Shows... Fact: The shows on HGTV and similar channels give Sellers the idea that they need to do something to their house to prepare it for sale, but Sellers cannot truly be objective in a house they have been living in and need a 3rd party independent opinion to get it properly Staged. ASPs have the experience and ideas to help Sellers get their houses ready and we honor our clients, and work closely with Realtors to help get a house sold. * This article was printed from StagedHomes.com with permission |
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Member of:
Sincerely,
Trish Kim
Accredited Staging Professional (ASP™) Master
email:
info@stagedinterior.com
phone:
703-261-7026
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About Trish Kim
Our Staging
Team