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January 2010 Newsletter
January 2010 - Issue 32 >
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Hi Young,
Happy New Year Baby

I can hardly believe 2010 is here! No more double zeros in our date. January has already given evidence that The Real Estate Industry is gaining momentum and we can see a prosperous season ahead. As we look back on 2009 we gratefully see our most productive year ever and we know this new year will see even greater growth at Staged Interior. We are more committed than ever to the high standards for which we are known and pledge to continue to be an invaluable participant in serving Realtors and sellers throughout the DC Area. We are blessed to have so many loyal and talented Realtors who depend on Staged Interior for their Staging needs and we hope to be adding many more to our "Staging Family" throughout 2010.

Please call 703-261-7026 or contact us now to have your house or listings staged for the spring market.

REMEMBER, when presentation of a house with staging is ignored, price becomes the only tool for leverage to sell a house!


Best regards,
Trish

Staged Living Room
I first met Lisa in early April of 2009 when she was making plans to sell her home in Fairfax in September. After the initial consultation we came up with an action plan to get the house in tip-top shape. The plan included wallpaper and border removal, light fixture and carpet replacement, painting, de-cluttering and furniture removal, and the necessary steps to renovate the outdated bathrooms.

After months of Lisa's executing this plan meticulously, our team did a rare Saturday staging on Labor Day weekend installing the finishing touches and moving furniture and art work to the proper and most effective places to showcase this newly renovated home. Long and Foster Realtors' Marsha Wolber then worked her marketing magic, and the result was a house sold after only 17 days on the market. The before and after pictures will take you from the first day we saw the property to the results of all the renovations and Staging. It was a great team effort and we are so happy for Lisa. By the way, when this listing went live, there was another house for sale right across the street. As of Jan 14, 2010, that house is still for sale after more than 4 months.

Staged Master Bedroom
As the current real estate market rebounds, the challenges bring opportunities for investors to turn REO and other financially or physically distressed properties into desirable homes restoring value to an entire neighborhood. One of those successful and entrepreneurial investment groups partnered with us to prepare and Stage an REO property near Fair Oaks Hospital.

In this project they were challenged by some missing pieces that needed to be selected and some painting that was necessary to get the house up to the standards of this upscale neighborhood. For instance the basement was only partially finished. The framework for a bar had been installed but the granite, refrigerator and sink had to be specified. The bathroom in the basement was only roughed in at that time and so an entire bath ensemble was needed to complete the basement renovation. In addition the concrete slab in this area needed carpet. We were able to quickly, affordably and, I might add, beautifully come up with all the specifications for the entire basement. The investors then tirelessly set about the task of installing all the selected finishes and pieces.

Home Improvement
The two featured staged homes above went through home improvements to raise the value and to increase the return on sale of the house in terms of faster selling and higher price. The projects included renovations and addition of bathrooms, light fixture replacement, new carpet, finishing basement and painting among other items. The value of our advice is reaffirmed in a Small Projects, Big Bang article by G.M. Filisko in January 2010 issue of REALTORŪ magazine. Citing Remodeling magazine's Remodeling Cost vs. Value Report 2009-2010, Filisko brings the average cost recouped for 33 home improvement projects in nine regions - you can view the report on the Washington DC metro area here. Please click the link below to read the full article.

Please call us before you pull a single nail out of a wall as you get started on a home improvement project. 20 years plus experience makes us a great resource for trends, designs and contractors of all scopes and sizes.

Trish KimAbout Trish Kim

Charter Lifetime Accredited Staging Professional Master
2009-2010 Membership Director, IAHSP
2008 Barb Schwarz Staging Excellence Award Winner
2007 Barb Schwarz Staging Excellence Award Nominee
2008 President, DC Chapter of IAHSP


Trish Kim has been bringing her clients unique interior design experiences in the Washington DC Metropolitan area since 1988. She is the CEO and staging consultant for Pendleton & Young, Inc., doing business as Staged Interior. She is an ASP Master (ASPM) and was personally trained and mentored by Barb Schwarz, the creator of the home staging concept. Trish's strengths are in creative spatial arrangement, color coordination, and composition, which create the "WOW!" factor so essential in giving sellers the needed edge in this market. Her talents are evidenced by our "Before and After" photo/virtual tour presentations. Trish is the one-and-only charter lifetime ASP Master in Virginia and is President of the International Association of Home Staging Professionals (IASHP). Trish is married to her husband Young Kim, an ASP, and has two grown children and a daughter-in-law in Fairfax. She has also mastered the art of spoiling her two precious grandchildren, Jake and Tasha.

Staged Interior TeamOur Staging Team

It takes more than one person to accomplish a home staging project. That's why we work with a talented team of ASPs. Under Trish's leadership, our energetic team collaborates to effectively create polished and beautiful results. And we have a lot of fun doing it, too! Utilizing the ASP Code of Ethics and Standards as a foundation, each member brings her experience, talent, creativity, and yes, muscle power, to the team. We all share in the joy and satisfaction of each staged and sold home!

Member of:

  • Northern Virginia Association of Realtors
  • Dulles Area Association of Realtors
  • International Association of Home Staging professionals
  • StagedHomes.com

Sincerely,

Trish Kim
Accredited Staging Professional (ASP™) Master

phone: 703-261-7026

Staged Interior | Pendleton & Young, Inc. | Centreville | VA | 20121